Factors influencing the pattern of wildlife product consumption in Indochina: case study of Cambodia

This study determines socio-demographic factors and knowledge of consumers on wildlife animals to the pattern consumption in Cambodia. A sample 200 from major markets Phnom Penh (capital), Koh Kong (border with Gulf Thailand), Stung Treng Laos) Kratie Mondulkiri Vietnam). structured questionnaire was used collect information gender, age, ethnicity, religion, level education, occupation, income, consumption, frequency kind animal for local/domestic or international trade, etc. The results multinominal logistic regression showed that consumers' place birth education have a significant relationship consumption. indicate local working government are more likely buy products special party than those at other sectors, but they seem not choose as medicine. Local trader consume their family gathering. Regarding use medicine, less company/NGO. findings suggest should target people specify different propaganda varying sectors occupation reduce products.